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 The Maddy Moo Story  

Elizabeth Chester of MaddyMoo.com
Elizabeth had worked for a large financial institution in downtown Atlanta for almost ten years when she found out she was soon to be the mother of her second child, Alexander. Rather than leaving him in daycare after he was born, Elizabeth tried to think of a way she could support her family while staying home with both of her children. On a whim, she bought some purses at wholesale and thought about having “purse parties” to sell them. Some of the handbags she bought were “design-your-own” styles, and she quickly realized that this was the direction she wanted to take. Eventually, after a lot of research, help from others, and brainstorming, Elizabeth started her own company: Maddy Moo Creations.

Inspired by a Miracle
Maddy Moo? This name simply must have a story behind it...and it does! When Elizabeth wanted to become a mother for the first time, she struggled for almost five years with infertility. After finally giving up, she quickly became pregnant—unassisted!—with her beautiful miracle Madalyn, whose nickname, Maddy Moo, inspired the name of the company her mother started after little brother Alexander’s birth.

In 2005, with a dream and a vision of where she wanted Maddy Moo to go, Elizabeth sought help getting the company going.  By 2006, the company began to recruit consultants who would hold their own parties to sell the handbags.

Designing the Future
Maddy Moo now has over 150 consultants who host the purse parties across the United States. All the handbags and accessories are handmade in a suburb North of Atlanta.

One positive thing Elizabeth has done for her company is to become a member of the Direct Selling Association. Members of the DSA commit to ethical business practices by following a strict code of ethics. Elizabeth has attended conferences and met with other company owners to gain as much information and insight into the business as she can.

How confident do Elizabeth and her consultants feel about the future of Maddy Moo?

It’s in the bag!

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